A critical element of our services includes keeping your website content up-to-date. The search engines know when and how often your site is being updated. Websites that are designed and then left alone are not given credibility for favorable rankings.
The value of targeted phrases will change over the short term and over the long term. Phrases targeting goods and services that are seasonal will have different values through the year. As industries evolve over the long term, poplular phrases will be replaced by newer ones. Your SEO targeting needs to keep up-to-date.
We have been designing websites and managing SEO since 1999.